Website Design Capabilities
Page layout using HTML and CSS
Studies show that on average, a web user will spend 5 seconds determining whether your website fits their needs. Your website needs to attract and hold the attention of your potential customers. With our knowledge of HTML and CSS, along with our design experience, your page layout will be both aesthetically pleasing and provide a logical flow of information.
Customized contact / information forms
These forms can aid in the collection of valuable information on your potential customers. Once the visitor completes the form an e-mail is automatically sent including all the details entered in the form.
Introductions, tutorials, and animated Navigation using Flash
Flash intros and animations provide an additional opportunity to reach your visitors in a visually stunning, dynamic way.
Stock photo selections
The acquisition of all required royalty-free images is included in our service. These images can be used to help tell your story to visitors.
Logo design
If you are interested in pursuing branding for your company or organization, we can handle the design of professional logo and provide you with editable image files after completion of the project for use in print.
Hosting
Let us handle your hosting needs. With a wide variety of hosting options, we can satisfy your needs for e-mail, bandwidth, and website uptime.
Maintenance
By offering an hourly rate for any web site maintenance or updates, we offer you a “pay as you go” style package. This prevents you from paying a high monthly fee without getting any return.
Marketing Capabilities
Search Engine Optimization
The process of search engine optimization (SEO) increases the volume, and improves the quality of traffic visiting your website. All search engines, such as Google, Yahoo, MSN, etc., use certain criteria to determine the ranking of your website such as the presence of keywords, directory listings, and external links to the site. We will use the following techniques to improve your website’s search engine ranking:
Search engine submissions
First and foremost, your site must be listed in a search engines website database. It can be up to year before search engines find your website using their web crawling software, and this process can be accelerated by going straight to the source.
Directory submissions
Most major search engines place more importance on websites that are listed in directories. There are thousands of directories out there, but listing in those relevant to the site further increases your chances of a higher ranking.
Ideal placement of keywords
Placing keywords relevant to your site in the title, and strategically throughout the website will allow search engines to determine exactly what the site is about.
HTML and CSS validation
HTML and CSS are the coding languages used to write a website. Search engines place higher value on sites with valid, clean, and easy to understand code.
Sitemap construction
A sitemap shows the structure of a website. In addition to aiding visitors with the navigation of a site, this increases the ease with which search engines can locate and list each of your site’s pages.
Online Marketing
Online marketing is similar to search engine optimization in that it drives higher volumes of quality traffic to your website, however it takes this idea one step further. SEO can only take a website so far depending on its popularity and publish date, online marketing uses highly targeted keyword advertising to send potential clients to your website regardless of search engine ranking. We will market your website using any or all of the following methods:
Pay per click ads
These advertisements are delivered at the top of a search engine based on the search terms entered in by the visitor. You are only charged when the ad is actually clicked thus guaranteeing a certain number of visitors to your site during the life of the ad.
Pay Per Impression Ads
Generally these ads are placed on individual sites through a third-party. Although you are charged based on the number of visitors who see the ad, a significant traffic boost can still be attained with proper ad placement.
Premium directory submissions
Some website directories require submission fees for listing. Although there are many free directories, additional listings on premium directories can provide a substantial traffic, and search engine ranking boost.